Web design is both an art and a science. The goal is to create a great looking website while still making sure that
website visitors can find the information they are looking for. Working with you to understand your target audience,
we can create a web design that will accomplish both goals.
Effective Web Design
Effective web design is a critical component of any small business marketing strategy. A compelling website design and
content strategy will help nurture a lead from a general inquiry to a specific opportunity to a current client. An effective
website design will allow a visitor to navigate your site intuitively and quickly - finding information in the least number
of clicks. The overall objective of web design is conversion - a visitor taking a desired action.
What a Website Means for Your Business
For a small business, your website is the centerpiece of your marketing efforts. A well-planned website will serve as an
effective credibility piece, speak to your ideal customer and generate new leads.
Many times prospects will see your website before they ever meet you. Is your current website holding a visitor's
attention? Are they finding the information they need? Is your company demonstrating thought leadership in your industry?
These are all critical questions because a website can often be a lead repellent rather than a lead generator.
Reaching Your Full Potential
Developing an effective website isn't an easy undertaking. A well-planned website requires a team of
professionals - web designer, web developer, content strategist, copywriter, and SEO expert - in order to reach its full
potential. IntelliGents Designs employs experts in all these areas, generating beautiful work in concert.
Unlike freelance creatives, IntelliGents Designs keeps web design and web development separate.
Would you hire the guy who built your house do the interior design? No way! It's the same idea here. Our designers focus on
the front end user interface, usability and overall look and feel. Our developers focus on the back end programming, cross-browser
compatibility and quality assurance.
Website Usability
Having an aesthetically pleasing site does not necessarily translate into a website that can be read, retained, and navigated
efficiently. The design team focuses on building websites that streamline content and feature efficient navigation - the most
content with the least amount of clicks - so your brand message gets across quicker and clearer.
Planning with Success in Mind
Our development team makes sure the website is lightweight, easily expandable and W3C compliant. Lightweight, so that
search engines can easily crawl the site's information and keywords. Our websites are easily expandable, so that you can
integrate more functionality down the road with no issues. IntelliGents Designs' development team builds each website with
the most recent standards set by the World Wide Web Consortium (W3C) to ensure that your website can last for years to come
and grow with your business.
See Our Work
Enough words, check out our portfolio to see examples of our work. We don't just list our favorite
web designs, we list them all (that we are allowed to) so you get a feel for the wide range of projects we work on and a true
representation of what we can do for you. Keep in mind that every website is custom-designed based on each client's requirements,
existing brand and personal taste. Contact us today, and we'll work with you to create your own great-looking,
custom-designed website.
