What is the point of having a website nobody knows about? When visitors are coming to your site, are they turning into
new clients? With effective web marketing strategies such as search engine optimization, social media and email campaigns,
more traffic that is highly targeted will end up at your website.
The Importance of Search Engine Optimization (SEO)
Once a business' website is designed, implementing a SEO strategy is critical to its long-term success. The design of your
website affects how long people stay on your website, what pages they visit and the actions they take. Your SEO plan will
affect the amount of website traffic and whether you are attracting your ideal customer. You need both to succeed.
Millions of people search the web daily to find information, buy products and connect with people. If your website isn't
turning up in their search results, you are missing an opportunity to attract more clients and increase revenue. This is where
SEO matters to your business. A well designed website with no defined SEO strategy is like a billboard advertisement on a
deserted highway - it has little impact because no one sees it. A SEO strategy combined with a compelling website will increase
visitors to your website, leading to improved brand awareness and overall interest in your business.
SEO Analysis & Recommendations
Whether you have a new website or an existing website the first step towards building an effective SEO strategy is through
analysis. IntelliGents Designs will provide a thorough analysis of your current website condition, traffic ranking, keyword effectiveness
and the competition. This information combined with your overall company mission and target market will provide us with the
information we need to build a successful SEO program customized to meet your business objectives.
Developing a SEO strategy isn't an easy undertaking. A well-optimized website requires a team of professionals - web designer,
web developer, content strategist, copywriter, and SEO expert - in order to reach its full potential. IntelliGents Designs employs
experts in all these areas, getting you results faster.
SEO Services - Building the Foundation
The keywords you target are critical to the success or failure of your SEO strategy. As a small business you don't want to
waste time and energy on keywords that aren't bringing you leads. IntelliGents Designs will provide you with recommendations for keyword
phrases that will attract your ideal customer, maximize traffic and will be less competitive. IntelliGents Designs will then
integrate the keyword phrases into existing content, build new landing pages, and add keyword phrases to the back-end of the website.
After optimizing the keywords for the website, the next step is evaluating and improving components of your website to increase your search
engine ranking. The following are just a few items that will be made more search engine friendly: title tags, meta data, sitemaps, alt text,
conversion elements, header tags, social media bookmarks, etc. These updates will help optimize your website and improve your search engine ranking.
